Rebel has emerged as a major winner this year, as consumers turn to fitness purchases in lockdown.
The sports chain saw sales increase by 3.3% to $1.04 billion for the full year, with like-for-like sales growth of 2.7% driven by higher average transaction value.
Sales to loyalty customers dominated the massive revenue haul, increasing to 66% of Rebel sales.
While overall takings declined in April due to government restrictions, but rebounded during the fourth quarter following 9.1% like-for-like sales growth in May and June.
Queensland and Western Australia delivered the strongest like-for-like sales growth.
Super Retail Group MD Anthony Heraghty said sales were driven by a strong omnichannel structure.
“We are very pleased with these results and the strong start to the new financial year.
"The Group’s omni-retail strategy has enabled our businesses to adapt quickly to changing consumer behaviour during COVID-19 and delivered a strong trading performance."
Fitness and hardgoods were the best performing categories, as COVID-19 restrictions led to strong demand for home fitness products.
Apparel and footwear sales were impacted by lower foot traffic in stores due to COVID-19 but recovered during the fourth quarter as restrictions eased.
Online sales increased by 49% to $141.2 million reflecting the strong channel shift during COVID-19.
Online sales represented approximately 14% of total rebel sales and Click & Collect accounted for some 30% of these online sales.
Active club membership increased by approximately 12% during the financial year to 2.88 million members.
Sales to club members increased to 66% of Rebel sales, with average club member NPS was 55.
During FY20, Rebel closed one store with 160 stores operational at the end of the financial year.