Ragtrader Live Melbourne is set to take place on August 7. Grab your tickets here and check out the full agenda below!
12:00pm
Registration and lunch
12:50pm
Ragtrader welcome: Assia Benmedjdoub, Ragtrader editor
12:55pm
The comeback story: how to rebuild for success
Arnna Johnstone (Reebok Pacific brand director)
Over two years ago, Reebok Pacific was brought inhouse as part of the adidas Group. From this moment, a new journey of building commercial and brand relevance began. Reebok is showing great growth, however it is understood that there is no silver bullet in crafting the success of a brand. Navigating what is becoming an increasingly complex ecosystem takes agility, foresight and the acute use of resources. For Reebok, this means finding innovative ways for being relevant, showing up in compelling ways and driving meaningful engagement through our partnerships and influencers.
1:20pm
The social stakes: using data to drive marketing ROI
Kate Box (Facebook ANZ head of retail)
With billions of active users globally, Facebook and Instagram offer a powerful gateway for brands and consumers to connect. A recent research piece conducted by Facebook, owner of both social media platforms, will unearth new and exclusive insights into how the Australian fashion industry engages in the space. To help retail marketers better understand the mindset of modern consumers, this presentation will explore the buying habits and behaviours of shoppers, how they engage with online channels and how retailers can better develop their digital arsenal to meet new needs and demands.
1:50pm
Influencer panel: Content, conversions and cut-through secrets for the modern brand
Marissa Karagiorgos (Twice Blessed), Bec Karagiorgos (Twice Blessed), Rozalia Russian, Lisa Hamilton
According to the latest studies, social media platforms have become top channels for consumers looking to research and buy products online. Influencers can act as a powerful bridge in this process, using their intimate knowledge of content and branding to drive awareness and conversions for vendors. In this power panel, fashion ambassadors discuss their strategies for accelerating engagement, sales and followers in one of the most competitive digital environments yet. Learn how to improve your social ROI and better harness influencer marketing strategies.
2.25pm
Tealium presents James Gibson, Jeanswest
2:35pm
Afternoon tea
3:00pm
A word from our sponsors
3:25pm
Marketing panel: Disruptive vs traditional strategies for current and future consumers
Nicky Rowsell (Levi's head of marketing), Vanessa Marven (Hugo Boss SEAPAC marketing head), Ryan Gracie (Catch Group CMO), Dean Jones (GlamCorner CEO)
With the growth of marktech such as AI and VR, fashion brands have never had more tools to boost marketshare, brand awareness and conversions. But how can marketers navigate an increasingly complex web of disruptive and traditional resources? And what strategies actually have the highest ROI and cut-through? This panel of leading marketers and brands discuss their personal insights and anecdotes, revealing the ideas and executions that have unlocked consumer engagement for them and their businesses.
4:05pm
What www's want: the trends, brands and purchasing patterns of online customers
Mareile Osthus (The Iconic chief category management officer)
Online shopping giant The Iconic records 150 million visits annually, with 15% of all households across Australia and New Zealand shopping with the online retailer throughout 2018. Through this, a fascinating data pool emerges into the modern shopper and their online purchasing behaviour. With over 1000 brands and 60,000 products on site, this presentation provides an insight into winning buying strategies including the top-selling labels, trends and patterns driving Australian fashion customers.
4:35pm
Retail panel: The secret to creating a longevity in a fast-moving market
Elle Roseby (Country Road MD) and Megan Park (Megan Park founder)
With decades of iconic industry experience between them, Megan Park and Elle Roseby have forged successful retail careers fuelled by innovation, business and design. What strategies can fashion retailers and designers use to ensure they stay ahead of the curve today, while protecting existing brand integrity and IP? This intimate panel discussion will explore the opportunities and areas of growth for the leaders of today and tomorrow.
5:05pm
Conference closes and awards open
5:10pm
Ragtrader industry awards
5:25pm
Awards close and networking drinks commence