Australian apparel brand R.M.Williams has opened its global flagship store in Sydney.
Located at 345 George Street in Sydney CBD, the store adds to the brand’s latest retail concept launched earlier this year, with stores in Perth, Adelaide and Brisbane.
This concept was launched in partnership with Australian design architects ACRD.
The new Sydney flagship is set across 460 square metres of space, and sells the brand’s entire range across footwear, fashion and accessories.
Key features of the store include a curved boot wall displaying the brand’s footwear, leather seating, and a dedicated space for its now sister brand Akubra, which was recently bought out by R.M.Williams’ parent company Tattarang.
The store also includes a second level, called the Homestead, housing a purpose-built digital showroom that can offer virtual boot fitting and personal shopping via video to customers across Australia.
Chief executive Paul Grosmann said the new store represents a new future for the home of R.M.Williams.
“It’s an honour to expand into a new flagship space on George Street, the same street that has hosted us since 1987,” Grosmann said.
“Our new location will offer a world-class retail experience with a number of distinctive spaces and interactive moments that immerse customers in the world of R.M.Williams.
“We look forward to celebrating this next chapter of our retail journey in such an iconic location - one that’s emerging as the beating heart of Sydney’s retail scene.”