Australian heritage brand R.M. Williams has opened a new store in Perth CBD, Western Australia.
R.M. Williams confirmed the opening is the first in a retail rollout over the coming year, including in Claremont, Rundle Place, Rockhampton and George St, Sydney.
Located at St Georges Terrace, the 218m2 Perth site includes a curved boot wall housing the brand’s leather boot range, seating, wardrobe-style fixtures and an earthy colourway throughout.
The building also includes custom-made display units and a mobile trunk intended as extra space for travelling activations, care demonstrations and leather craft tutorials from visiting craftspeople.
The front of the store features a 15-metre-wide digital screen, presenting landscape video content by local videographers Nathan Dyer, Ben Broady and Tom Iffla. Furniture has been supplied by Melbourne-based business Made By Morgen.
The store will house the brands full range of clothing, footwear and accessories.
The Perth CBD store is located at 190 St Georges Terrace.