One of the largest surfwear retailers in the world has launched a targeted assault on the Australian womenswear market.
Quiksilver, which also which also owns streetwear brand DC and womenswear range Roxy, has confirmed the launch of its first ever Quiksilver Women’s Australia website, which is now live and will sell the entire Quiksilver Women’s range.
Prices will start $29.99 with the most expensive item at $199.99 and e–vouchers also available for purchase for $20. The new site also incorporates a combined carts feature, which allows customers to shop between Quiksilver Women’s, Quiksilver Men’s, Roxy and DC with free shipping on orders over $10.
The e-store also includes content from two resident Quiksilver ambassadors Steph Gilmore and DJ_Minx on their latest travels and projects through Instagram, Twitter, Facebook and YouTube, as well as styling tips and tricks from all over the globe.
Quiksilver Women’s mountain wave operative Elise Carver said the site launch signals a move by the brand to increase its focus on the Australian market on the back of a strong retail response.
“A re-launch of the Quiksilver Women’s brand nationally was the catalyst. With the brands growing exposure through Quiksilver retail and the growing strength behind online sales we felt it was a natural development for the brand. As most ‘Quiksilver Women’ would be considered tech-savvy, well-versed in blogging and social media, we felt this was one of the strongest ways to reach out to our demographic,” she said.
“Also, now that Quiksilver Women’s has an established fan base here in Oz there has been growing demand for the Australian story. We love reading about what our US and European counterparts are getting up to, but sometimes their stories aren’t so relevant to our big island.”
Going forward, Carver said the Quiksilver Women's site will continue to evolve, with plans to introduce a range of new features in coming months.
“We plan on introducing lookbooks to the site much like a magazine spread, were shoppers can select individual items from outfits that we style or the entire outfit as a package. Lookbook behind-the-scenes features and cart sharing through social networking sites has also been put on the table. Also stay tuned for a very exciting new loyalty program for Quiksilver fans,” she said.