To celebrate its launch in-store everywhere, payment platform Klarna hosted Australia's first-ever 'censored runway' at Westfield Bondi Junction.
Recruiting 10 diverse models to walk the pink catwalk in identical, pink boxing robes, Klarna encouraged shoppers to scan the QR codes to reveal festive wish lists, exclusively curated by influencers Nadia Fairfax, Elliott Garnaut and Kellie Hush.
The featured outfits are now available for purchase through the payment platform's app, which also allows consumers to follow and share wish lists, as well as set price drop alerts.
Alongside the 'censored runway' Klarna celebrated its launch by offering customers free valet parking.
With approximately 400,000 Australians already signed up to the service, the event is part of the business' K-Rated brand campaign which taps into the QR code revival and shows QR ‘censored’ content on national TV, billboards, street posters and online.
Speaking on the launch, National Retail Association CEO Dominique Lamb said that it will give a boost to retailers this Christmas, following a challenging year.
"Platforms that make the shopping experience easier and more convenient are a dream for retailers and the Klarna app certainly does this.
"Buy now, pay later services have risen tremendously in popularity and we know that they strengthen the spending power of many consumers.
"The app helps retailers by reducing financial barriers for customers, boosts bottom lines and facilitates the growing shift towards online payments.
"Extending the Klarna service to any retailer could not be more timely as we’ve just entered the busy Christmas trade period.
"Providing shoppers with the ability to purchase items in a manner that is simple, quick and secure will encourage shoppers to splurge on purchases this festive season," she said.
Klarna In-Store Launch Nadia Fairfax, Fran Ereira and Elliot Garnaut.
To use the payment service in-store, customers install a Klarna Visa card into the wallet on their mobile device (including Apple Watch) and then hold the device near a payment terminal to make a contactless payment.
Every purchase must be authenticated with either Face ID, Touch ID, or a passcode, ensuring secure payments.
Country Head of Klarna Australia-NZ Fran Ereira added that the business wanted to do its bit to support Australian retailers during the festive shopping season.
"Given this is our first year in Australia, we want to do our bit to encourage Aussie shoppers to get in and support those businesses that have had a tough year - and a sector that is critical to our economy.
"Klarna revolutionised shopping in Australia by being first to offer the ability to shop with buy now pay later in any online store through the Klarna app, without requiring the retailer to be integrated.
"We’ve taken the same approach with our in-store offering from the get-go. [Customers] can shop everywhere and pay in four - no integration required," she said.