PAS Group will today open the flagship Chadstone store for Italian denim label Replay.
The store opening comes after PAS Group announced the partnership with Replay parent company the Fashion Box Group in August 2021 to expand the brand in the Australian and New Zealand markets.
The Chadstone store opens today after PAS Group launched the eCommerce site for the brand on March 15, offering Australian customers the brand's men's and women's ranges, as well as accessories and footwear.
The brand uses natural pigments, recycled fabrics and reduced water consumption to create its pieces, a process PAS Group CEO Eric Morris said makes the brand stand out.
"This is a fantastic new partnership for PAS and we’re very excited to launch Replay into the Australian and New Zealand markets.
"We see a gap here for Italian styled product ranges with a strong sustainability message," he said.
Alongside the flagship stores and eCommerce site, PAS Group will launch Replay into the local market through department stores David Jones and Ballantynes in New Zealand, as well as a wholesale offering.
Globally, the brand has a number of high-profile sponsorships in its portfolio, including the All Blacks, football clubs Paris Saint-Germain and Ajax Amsterdam and ambassadors Neymar Jr and Usain Bolt.
Fashion Box CEO Matteo Sinigaglia the business was thrilled to enter the ANZ market.
"We are proud to partner with The PAS Group which is characterised by such great passion and commitment and I am confident that this cooperation will develop Replay’s presence in such strategic markets," he said.
Replay joins PAS Group's other retail brands Review and Black Pepper.