Australian adaptive fashion brand JAM The Label has launched its first-ever capsule collection created by internal designer Rachel Shugg.
Shugg said the 12-piece collection is elevated streetwear that highlights accessibility and style.
“As a person with multiple disabilities, I have struggled with finding clothing I would wear that suited my disabled body,” Shugg said. “Right now, options are limited for a range of disabilities or the extent they affect someone, be it a limb difference, intellectual or sensory barriers.
“I feel privileged and responsible for contributing to this in a meaningful way. For this collaboration with JAM, all garments keep the disabled wearer in mind - from their bodies, the fit, function and the emotional connection I want to evoke.”
The 12 piece collection includes trans-seasonal styles including bomber jackets, jumpers, shirts, crops, tees, wrap skirts, overalls and cargo pants. The pieces feature functional elements including magnetic zips, belts and fasteners, as well as velcro closures. All garments are made with cotton and bamboo.
“Shoppers are going to love our asymmetrical wrap skirt with a magnetic belt for easy adjustability and our other products with shoulder zips for increased access and invisible sleeve zips to access medical devices,” Co-founder Molly Rogers said. “These are elevated wardrobe staples with more personality, function and style.”
JAM said national searches for “adaptive clothing australia” is at an all time high, including Google searches for JAM The Label after its closing runway debut at Melbourne Fashion Festival in March.
Co-founder Emma Clegg said the capsule comes following a Creative Ventures grant by Creative Victoria.
“This has given us the opportunity to work with Rachel, address the market limitations and create more stylish and disability inclusive garments for people to wear.”
The new capsule collection is sold via its owned online website and under the National Disability Insurance Scheme.