Designers involved with Sydney's Bizarre Bazaar will be able to promote their goods via a new dedicated website next month.
A Series of Fortunate Events (ASOFE), which helps coordinate the fashion fuelled markets in the city's lane-ways, has teamed up with Young Republic to launch the free initiative which will help propel the profiles of Sydney designers.
From January 19, Young Republic - an Australian interactive marketplace for fashion, jewellery and lifestyle products from home-grown upcoming and independent designers, together with ASOFE, will be offering a three-month web package.
The Bizarre Bazaar designer commits to setting up at three consecutive events, and in return they are given the opportunity to have a web presence at a dedicated online store.
They can then upload images and manage their own content online and once orders are placed they ship directly to customer.
ASOFE and Bizarre Bazaar project director, Christopher McLaren, said the website launch will coincide with the the first market of 2012 – on January 19.
“Bizarre Bazaar's partnership with online hotspot Young Republic is going to bring fabulous opportunities to emerging designers and increase the depth to which the project supports grass-roots talent,” McLaren said.
Lotus Mendes jewellery designer, Victoria Cheatham, said the new web service is ideal as it will allow designers to expand their label's profile, sell their products online and gain an increased awareness nationally and internationally.
"Not only does Bizarre Bazaar nurture, support and discover new, fresh and upcoming talent through their monthly markets, but they are also about to provide a new platform which will have the ability to catapult the designers and their labels into the international fashion arena,” Cheatham said.
It Was Me jewellery designer, Pip Houghton, said Bizarre Bazaar and its 2012 plans provide an invaluable support platform for emerging designers.
“The Bizarre Bazaar is a project that is heading in the right direction and I feel lucky as one of Sydney's emerging designers to be a part of it,” Houghton said. “The event offers far more than one can expect from a normal market, functioning as a platform for young designers and there is a quality to the market which infiltrates through every level.”
The ASOFE website will also launch in January and will act as a drawing board for further projects and will feature profiles on each Bizarre Bazaar event and more.
They will also be working alongside Guerilla Gigs, who will produce a visual installation to accompany the fashion show and market in Sussex Lane at the next event.