Bassike, Alex Perry, Sass & Bide, Antipodium. What new service has secured these designers with the likes of Romance Was Born and Cheap Monday set to follow?
Photo Diner, a new photo management system created specifically for the fashion industry, has hooked in a number of well-known fashion labels – including Bassike, Alex Perry, Sass & Bide, Antipodium, Deadly Ponies, Carly Hunter, Emma Mulholland, Juliette Hogan, Dress Up, Kinkoak, Lonely Hearts, Poms, Rebecca Vallance, Rachael Ruddick, JLH by Jennifer Hawkins, Kirstin Ash, Bloch, Barton Perreira, Soludos, Dita Eyewear, We Are Handsome, and Megan Park – with more to come.
According to the company, several other brands are also lined up to join its growing client list shortly, including: Romance Was Born, Benah, Cheap Monday, Adidas Originals, Repetto, Jenny Kee, Nom*D, Thursday Sunday, and Tigerlily.
Alice McCall, Kate Sylvester, Sylvester, Rusty, Flannel, Helen Kaminsky, Kaminsky XY, Il Bisonte, Skins Footwear, Hunt Leather, Libertine-Libertine, Melissa, Nude Footwear, Soles Footwear, Sand, Shakuhachi, Longchamp and Jerome Dreyfuss are also in the waiting line.
The innovative online tool created specifically for the fashion industry is set to take the market by storm – its purpose, to streamline the process of photo management and sharing between brands, PR agencies and the media.
Positioned as the solution for the time-poor fashion, PR and media industries to share, Photo Diner aims to provide an efficient and immediate access photo management system to distribute the millions of publicity photos shared annually between fashion labels, their PR agents and the media.
In addition, the platform offers the ability to store high resolution imagesand control who can access them, plus get real-time stats on who's viewing, downloading and sharing your photos; search and source images, request samples, and use clipboards to share search results.
Users can also download images complete with credit details direct from the site, and share images through social networking sites such as Facebook, Twitter and Pinterest.
Commenting on the fledgling service, co-founder Gaby Howard said she and her business partner Nadine von Cohen recognised a gap in the market that had not yet been catered to.
“I have been a publicist for over ten years and have long been frustrated with the systems available for sharing photos with the media. Nadine – a columnist and former Google strategist – and I had coffee one day and she expressed how the process of sourcing photos for her fashion stories is similarly exasperating. We both agreed that there had to be a better way, a way to make both our jobs (and lives!) easier,” she said.
Von Cohen added that the site's growth has been impressive so far, despite small beginnings.
“Gaby and I had this idea to build a “little website” to help both of us do our jobs faster. We brought in an incredible design and development team, and consulted with publicists, editors and stylists to ensure we were creating exactly what the industry needs. Now, one year later that “little website” is a huge platform that we hope will improve the way our industry works with photos.”