Myer has announced changes to its national brand and retail store footprint.
Forever New, Roxy, Quicksilver, Darren Palmer Home and 2XU have joined the department store brand portfolio.
Meanwhile, 72 master brand installations have also rolled out for Basque, Piper and Blaq.
The move is part of a broader 'New Myer' strategy aimed at maximising best performing locations and brands.
Myer CEO Richard Umbers confirmed the retailer will continue to reduce its store footprint.
“Today we are announcing that we will not be renewing leases at Colonnades, Belconnen and Hornsby.
"Since the launch of New Myer in September 2015, we have closed or announced the closure of 74,670m2 of store space overall.
“Myer has continued to focus on a more innovative and experiential retail offer including the launch of cafes, pop-up shops, an ice rink in our Sydney store, a marketing campaign partnering with Katy Perry and dedicated clearance floors now in eight stores.”
“We continue to make significant progress in our productivity agenda with a 24,368m2 reduction in space resulting from store closures at Wollongong, Brookside and Orange, space handback at Cairns and Dubbo as well as a space hand back of 50% at our Queensland DC and over 30% of our support office floorspace."