Women’s sleepwear and lingerie purchases are booming for Myer in Victoria.
The category has clocked 320% growth in year-on-year online sales, since the latest lockdown measures were announced.
Myer has revealed online sales trends across metropolitan Melbourne (Stage 4 restrictions) and Victoria (Stage 3 restrictions).
Homewares purchases led the charge with a 530% surge in sales, as kitchen appliances such as coffee machines and toasters dominated.
This was followed by toys and bedding items at 450%, with beauty clocking 310% growth.
The skincare category overtook fragrances and makeup, recording a 430% increase in sales.
All increases are year-on-year with orders created in the last 10 days vs the same 10 days last year.
A Myer spokesperson said consumers are embracing online shopping amid lockdown.
“With the recent announcement of stage 3 and 4 restrictions in Victoria, we’ve seen our Melbourne customers embrace online shopping to prepare households for the next six weeks.
“The most popular products include home appliances such as coffee machines, kettles, toasters and table-top, no doubt as customers recreate or emulate their favourite cafés and restaurants at home, with a category uplift in homewares of over 530%.
“Given the closure of beauty salons, self-care and beauty is also trending and we’ve seen a spike of +430% on skincare.
“We’re prepared for an unprecedented demand in the next few weeks from our Victorian customers with myer.com.au available 24/7 across our full range, a reduced free delivery threshold and a relaxed returns policy in place; as well as COVID-safe Click and Collect service at selected stores.”