Myer is readying to close its Knox store in Victoria, as it continues its 'Customer First Plan' store rationalisation. 

The closure of the store is slated for the end of July 2021 and follows the shuttering of stores in Logan and Hornsby in 2019 and 2020 respectively. 

The strategy has also seen Myer reduce space in stores at Belconnen, Cairns, Emporium and Morley, with space reduction works currently underway at Highpoint. 

According to Myer, the decision to close the Knox store was based on the business' rising online sales, as well as its proximity to other stores at Eastland, Fountain Gate, Chadstone and Frankston. 

CEO John King said the store closures help Myer transform into a digital-led retailer. 

"We will continue to make targeted improvements to our store network, whilst reducing space and improving the offer for our loyal customers.

"Our vision remains for Myer to be a data and digital-led retailer supported by our store network, which continues to be an asset to our business.

"We thank our Knox team members for their significant contribution to Myer, and we look forward to continuing to serve our loyal customers either in nearby stores or online," he said. 

All impacted team members will be supported through a period of consultation and Myer will look to redeploy as many employees as possible. 

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