A handful of industry heavyweights will again gather in Melbourne this September for a series of talks tailored to fashion retail.
The MSFW Business Series, part of Melbourne Spring Fashion Week (MSFW), will see three breakfast seminars take place on September 3, 5 and 6.
The series will be chaired by WGSN senior retail analyst and industry guru, Lorna Hall, with a mix of international and local speakers scheduled to speak.
The line-up will include Popuphood founders Alfonso Domingues and Sarah Filley, and communications firm Tkm9 co-founder and managing director Mark Hodgens.
Subject matter at the seminars will revolve around how to effectively utilise innovative marketing and engagement tactics to expand retail business and maximise impact.
In addition to the talks, attendees will also have the opportunity to participate in panel discussions and networking opportunities with their peers.
Specific topics for the three day schedule include:
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Monday September 3: Provenance and the power of local brand strategy
How to develop a locally-relevant brand strategy, utilise the attributes of location and strengthen business by connecting with the community. Exploring the important role of provenance, and how to utilise the power of a local brand strategy to engage with consumers.
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Wednesday September 5: The next level of consumer engagement
Tips on how to adapt to the ever-changing digital climate and ensure your brand keeps up-to-speed with consumers. Achieving the the next level of consumer engagement through modern and innovative digital methods, and leverage the explosion in social, digital and interactive media to engage with your market.
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Thursday September 6: Empowering your people
Exploring the importance of workplace culture and staff training to improve customer experience and develop brand ambassadors by encouraging a sense of growth and career development in the business.