Online retailer Molten Store has created its own in-house label, following the success of the e-boutique.
The Molten Relic line launches on November 24 and will feature limited edition jewellery and accessories, hand-selected from around the globe by Molten Store director Jessica Cameron.
Jewellery pieces are crafted from materials such as sterling silver, macramé, quartz crystal and cowrie shell, with beach totes and clutch bags featuring intricate beadwork, suede finishings, and raffia embellishments. Price points range from $29 to $229, with an average price of $69.
Cameron said the launch of the collection was backed by the strong performance of Molten Store, which launched just four months ago. She said the launch has also been timed to tie into the November/ December Christmas gift buying period.
“We’re very in touch with what our customers crave, so we’ve created Molten Relic with them in mind,” she said.
“Molten Store is the premier destination for women who delight in owning something functional and beautiful that she can’t easily find elsewhere, whether it be a necklace, fragrance or journal.”
In addition to the new Molten Relic label, Molten Store also houses international brands such as Anndra Neen and Low Luv by Erin Wasson, as well as Australian labels Estelle Devé and Maripossa.