Italian luxury fashion houses Missoni and Brunello Cucinelli are set to unveil their flagship stores at 25 Martin Place. 

The brands will join fellow luxury label Valentino in the precinct, which is located on Castlereagh Street in Sydney. 

Dexus executive general manager, industrial, retail and healthcare Stewart Hutcheon said 

"As we reach the final stages of the reimagined 25 Martin Place, we are excited that Missoni and Brunello Cucinelli have chosen to launch their flagship operations at 25 Martin Place alongside top-tier international designers in the prestigious Castlereagh Street precinct.

"These premium and contemporary retail experiences will transform the iconic boulevard of Castlereagh Street into a modern runway of luxury retail in Sydney’s CBD, with each luxury brand meticulously selected to curate a premium global shopping experience," he said. 

Missoni and Brunello Cucinelli will form part of the 6,000 sqm of retail at the base of the 25 Martin Place office tower. 

The retail hub will span four levels and will offer more than 50 retail, dining and cultural experiences. 

Graaf Group - licensee for Missoni and Brunello Cucinelli - founding director Gennaro Autore said the business was thrilled to bring the brands to 25 Martin Place. 

"As exclusive licensee we have chosen 25 Martin Place to launch the Missoni and Brunello Cucinelli flagship stores in the Australian market.

"Missoni and Brunello Cucinelli are in many of the world’s luxury precincts across Europe, Asia, the Middle East and the United States of America.

"We are delighted to bring these fashion ateliers to Sydney, extending their global presence as they join many of the world’s most applauded fashion houses in the Australian market," he said. 

In addition to the new luxury precinct, the improvements include a new food and beverage precinct fronting onto Martin Place, a revitalised Theatre Royal Sydney and greater connectivity for workers and visitors with a new commercial tower entrance from Castlereagh Street. 


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