Michael Hill has launched a trend-driven jewellery line, Medley.
The sister brand to Michael Hill is positioned in the $50-$300 price bracket and aims to give fashion-focused women access to affordable, on-trend pieces.
"The team behind Medley identified that there was an opportunity in the market amongst a growing customer audience who have a strong desire for stylish, quality and versatile jewellery," Medley chief brand and strategy officer Vanessa Brennan said.
"They want affordable and on-trend pieces that can be worn across a number of occasions and ultimately, Medley is an extension of who they are," she said.
Medley launched in partnership with i=Change, to allow customers to donate $1 from their purchase to one of three charities; Foodbank; Australian Childhood Foundation; or, Women’s Community Shelters.
Brennan added that the partnership with i=Change will help to realise the brand's mission of supporting women.
"At Medley, we aim to build self-confidence and enhance the individuality of every woman.
"With this belief at our core, i=Change is the perfect partner.
"Together we have the opportunity to support projects focused on supporting and empowering women and girls of all ages," she said.
The brand launched with five ranges available for purchase – Alpha Female, The Foundations, Zodiac Hack, Pearls That Pop, and Etched Memories – and features a mix of metals including silver, yellow 18k gold plated, solid 10k gold and rose gold plated.
The range is available to purchase from the Medley website.