British activewear retailer JD Sports has announced the official launch of its first flagship store here.
JD Sports will open its doors this April at GPT’s Melbourne Central.
JD Sports is aiming to expand throughout Australia in 2017, with store launches planned in VIC, as well as NSW and QLD.
An integral part of this strategy also includes a dedicated localised e-commerce offering which will launch in conjunction
with the first store in Melbourne Central.
The 540sqm JD Sports store will offer a range of global brands including Nike, adidas, Lacoste, Reebok, Ellesse, The North Face and Puma.
It will service men, women and children through a range of footwear and apparel.
This includes perfromance to lifestyle products, in what has been promuised to be a "highly immersive, multi-channel retail environment."
The Melbourne Central store will mean JD now has a presence in 11 countries outside of their native U.K.
JD Australia head Hilton Seskin said the launch would not disappoint.
"Our shoppers will get first pick of limited edition styles, global launches and JD exclusives from the heavy-hitters
including adidas and Nike.
"Being a global retailer gives us access to the best product, higher tiered releases, more exclusives and the ability to build ranges that are specific to the JD consumer, making JD the place to go for sport fashion.”
In August 2016, JD Sports acquired majority control of Next Athleisure which currently has 32 stores trading as Glue Store, as well as Trend Imports a wholesale distribution business.