Data mining powerhouse Editd is back to analyse top trending looks from the third day of Mercedes-Benz Fashion Week Australia.
By assessing the number of influential online mentions made on Twitter and blogs, Editd gets measurable data to predict which looks will create the most retail demand come spring/summer 2012/13.
- 51 mentions of print clashing as seen at Sara Phillips.
- 1,029 people talking about playsuits as seen at Alice McCall.
- 86 people talking about leaf prints as shown at Kooey.
- 46 mentions of pussy bow blouses seen at both Oroton and Ellery.
- 36 people talking about babushkas as seen styled up at Alice McCall.
- 1,193 mentions of dip dye hair as seen at Lisa Ho.
- 5,088 people discussing sequins as seen at Oroton.
- 155 people talking about striped fur as shown by Watson X Watson.
- 32 mentions of broderie anglaise as seen at Alice McCall and Bec & Bridge.
- 242 people discussing tropical prints as shown by Lisa Ho.
- 766 mentions of parkas as seen at Watson X Watson.
- Motif of the week: another run of peplums at Alice McCall, Lisa Ho, Ellery and knitted ones at Bec & Bridge, a trend seeing 558 mentions online.
- 42 people talking about headscarves as seen on the models at Alice McCall.
- 363 mentions of city shorts as seen at Oroton.
- 243 people discussing sheer florals as shown at Bec & Bridge.
- 234 people talking about exaggerated shoulders as spotted at An Ode to No One and Ellery.
- 2,063 mentions of draping as used by Ellery.
- 33 people talking about neon accents as seen at Alice McCall.
EDITD has over 500 million current opinions on fashion from social sources, as well as intelligence on millions of product SKUs from different world apparel markets. www.editd.com