Which designers are generating the most buzz at Mercedes-Benz Fashion Week Australia (MBFWA) 2012? Data mining gurus Editd analyse day one of the event, in the first of a week-long series.
Editd identified the top trends from Monday’s shows, but how popular are they with the fashion industry online?
Over the last seven days, Editd looked at the number of influential mentions on Twitter and blogs to find out how much each trend matters globally, which is a measurable precursor to which looks are most commercial come spring/summer.
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10,308 mentions of polka dots, as seen at Gail Sorronda.
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2437 people talking about kaftans, as seen at Camilla.
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772 mentions of crucifixes, as worn on necklaces at Kirrily Johnston.
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695 people loving colour blocking, as seen at Gail Sorronda and Ginger & Smart.
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Peplums have had 957 people talking about them this week, well picked by Manning Cartell.
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Feathers ruffled 632 people this week, as Aurelio Costarella plucked out to trim skirts and dresses.
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221 mentions of geometric prints, as chosen by Gary Bigeni.
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4429 people discussing maxi dresses, as seen at Kirrily Johnston and Aurelio Costarella.
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244 people talking about neon nails, as seen on the models at Manning Cartell.
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1035 mentions of electric blue, as picked by Gary Bigeni and Ginger & Smart.
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35 people talking about comic book heroes, as are Romance Was Born.
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3634 mentions of sleek ponytails, spotted at Aurelio Costarella and Ksubi.
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10 people talking about knife pleats, as chosen by Miss Unkon.
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59 mentions of lurex knits, as Ginger & Smart chose to feature.
Editd has over 500 million current opinions on fashion from social sources, as well as intelligence on millions of product SKUs from different world apparel markets. The industry uses these hard facts to base their decisions on, which means fewer mistakes and less wastage. www.editd.com