Australian-born streetwear brand Ksubi is launching a pop-up store at Bondi Beach on December 7, ahead of its Sydney flagship opening in early 2024.
Called the ‘Ksubi Beach House’, the pop-up will host a month-long schedule of music sessions and exclusive food drops at 80 Campbell Parade, Bondi Beach.
It comes as Ksubi prepares to relaunch its brand physically in Sydney, at 113 King Street - adjacent to the Strand Arcade in Pitt Street Mall - pitted to open in March 2024.
“Summer in Bondi is about as international as Sydney gets,” Kusbi CEO Craig King said. “Ahead of our Sydney Flagship store opening in March, we wanted to bring a little Ksubi energy to the beach with the ‘Ksubi Beach House’.”
Ksubi has partnered with local music collectives and food institutions for the launch. This includes sandwich deli Kosta’s Takeaway, Joel Bennett’s Burger Park, Ricos Tacos and Pizza Oltra, with each handing out Ksubi-inspired complimentary eats every Saturday in December.
Underground electronic music entity Momentum, Western Sydney-born creative hub Bodega Collective and dance music collective and event promoters LoveJoy will perform for Friday afternoon sundown sessions, with drinks by Pals and Better Beer.
‘Ksubi Beach House’ will also offer exclusive products alongside the brand’s signature distressed denim and lived-in designs. The archival ‘BADDIES’ graphic will also return to Ksubi’s rotation as an Australian exclusive, alongside kidswear - a new category for the brand.
The upcoming Sydney store opening comes six years after Ksubi closed its then-only Australian store in Paddington in 2018. Today, the brand operates five stores globally, with four in the United States and one in the United Kingdom.
As well as Sydney, Ksubi will also open its first Melbourne store next year.
The brand was founded in 1999 on Sydney’s Northern Beaches. Ksubi made its official runway debut at Australian Fashion Week in 2001, unleashing 200 rats down the runway.
Kusbi is also sold via fashion retailers, including David Jones, Glue Store and Culture Kings locally, and Saks, Neiman Marcus, Ssense, Kith and Browns globally.