Kit & Ace partnered with Deloitte's retail analytics team on a rollout strategy for the brand, ragtrader.com.au can reveal.
Update: Deloitte has requested removal of the project video from ragtrader.com.au and a separate link to the footage has since ceased to exist.
The project occurred in the lead up to the collapse of its Australian operations on April 26.
This is when the local company appointed administrators from Deloitte.
In a promotional video for the analytics work, parent company Hold It All revealed the importance of the partnership to its rollout strategy.
Former Hold It All CEO Paul Wilson, who was terminated in January 2017, said the information was used to decide Kit & Ace store rollouts, omnichannel opportunities and core markets.
"Our first question was to try to decide what the demand for something like that was going to be," he said in the video.
"So it was a bit of a tricky situation. On top of that we wanted to know how many stores should we build, what kind of omnichannel opportunity was there, how big were the markets and who should we talk to first?
"The decisions that we make on every single level are going to be what we call are going to be insight driven.
"We'd like to understand how big the markets are, what our expectations should be, how best to go and do that and what would be the right schedule to choose for ourself and the right pace.
"We wanted all of those things to come from actual insights that we already understood and learned from our business."
Kit & Ace is now set to shutter its stores across the US, Australia and the UK.
At the time of appointing Deloitte as administrators for its local operations, Kit & Ace had stores in Melbourne, Sydney, Brisbane and the Gold Coast.
The company ceased trading and closed all domestic stores effective at the appointment date of the voluntary administrators.