The Just Group, responsible for brands such as Just Jeans, Jay Jays, Portmans, Jacqui E, Peter Alexander and Dotti, has launched a new online offer for one of its labels, ahead of further developments to come.
The revamped site, launched this week for womenswear chain Dotti, features integrated video, a 'Girl of the month' blogger, specific search and social functionality, as well as enhanced shopping and social services, with a mobile application to also be added shortly.
An interactive look book, updated campaign imagery and additional photography to showcase Dotti product with multiple views and enhanced zoom also allows shoppers to see clarity of fabric and important details before they buy.
Dotti group general manager marketing & internet Georgia Chewing said the new site, developed and designed internally, will also help support further expansion of the brand in Australia.
“The next exciting phase will be the launch of the Dotti outlet store early April. The Dotti outlet store will provide shoppers with fantastic offers and heavily discounted product in a stand-alone section within the main Dotti website,” she said.
A previously reported on ragtrader.com.au, Premier Investments, owner of Just Group and its brands, also mentioned in a recent update to market that the fresh website format trialled by Dotti will soon also be rolled out to Premier's other retail brands.
Premier CEO of retail Mark McInnes said the retail division will also look to undertake a “web affiliation and market place review”, to be completed by the end of quarter three.
Dotti currently operates 87 stand-alone stores in Australia and 20 in New Zealand.