Jockey has furthered its support of the Australian Olympic and Paralympic teams, announcing its ambassadors for the 2021 Games.
As the official underwear supplier of the Australian Olympic and Paralympic teams, the underwear label has named Olympic swimmer Cameron McEvoy, Olympic slalom canoeist Jessica Fox, Paralympic swimmer Ellie Cole and Paralympic tennis player Heath Davidson as its ambassadors.
Jockey divisional manager Kellie Warwick said while the sponsorship was a little unconventional, the business wanted to support the teams, regardless of whether the product would be seen or not.
"We are so excited to be the official underwear brand for both the Australian Olympic and Paralympic teams, partnering with a team that is likeminded in values and supporting Aussies to achieve their greatness.
"We know it might seem a little odd for an underwear brand to sponsor the Olympic and Paralympic teams, when no one will see the product during the Games.
"That is except the athletes - they will wear Jockey underwear as they achieve their Olympic greatness.
"Jockey is behind the scenes supporting them (literally) and that’s just what we do; it’s all about our Aussie athletes," she said.
Jockey’s Olympic and Paralympic campaign introduces a new women’s and men’s 'Jockey Life' collection which features sleepwear, loungewear and light activewear.
The campaign also heroes the new season men’s 24/7 collection which is made with recycled polyester and the women’s best-selling Parisienne and No Panty Line Promise ranges.
Meanwhile, the Olympic and Paralympics Games range showcases botanical art illustrations of native Australian flora from the protea family.
"This ancient flora has survived for millions of years, adapting to some of the harshest environments on earth, just as our athletes have adapted and thrived showing a tenacious desire to rise above every obstacle to compete in this year’s Games," Jockey added in a statement.
The AW21 range can be found on the Jockey website and across retail partners Myer, David Jones, Big W and Target.