It took only 30 minutes for the latest Crocs X Drew House collaboration to sell out in Australia.
The highly-anticipated second release from Crocs and Drew House follows in the footsteps of the inaugural launch, which also sold out in minutes.
Alsongside the Crocs, customers who purchased the limited-edition shoe also received a pair of Drew House socks, a combination which Drew House founder Justin Bieber said is a great look.
"Crocs with socks is definitely the move.
"They’re comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them.
"It’s been a blast bringing this latest collaboration with Crocs to life," he said.
To engage fans during the global launch, Crocs also partnered with Snapchat for an augmented reality gamification activation that allowed consumers to interact with the arcade-style look and feel of the campaign.
For a limited-time, fans were encouraged to collect as many Classic Clogs, Drew House socks and Jibbitz charms as they could by tilting their head before the virtual arcade clock stopped.
Meanwhile in China, via social media Bieber sent fans on a mission to locate 13 claw machines in nine cities across the country, giving them a chance to play the game for free to win Crocs clogs, Drew House plush toys and Drew House socks.
"As a digital-first brand, we continue to surprise our fans with new and engaging ways to experience our icon, while delivering break-the-internet collaborations," Crocs head of global marketing Heidi Cooley added.
"From a partnership perspective, Justin’s artistic passion is paired with Crocs’ ability to create memorable, consumer-first moments that celebrate the importance of being comfortable in your own shoes...and socks," she said.