Yesterday, Rebel unveiled its largest Victorian store at Highpoint Shopping Centre.
The new Rebel Customer Experience store spans 2,500sqm and features the latest sporting apparel and equipment, new sports technology and interactive zones with integrated virtual gaming.
The unveiling of the store was attended by sports stars including Brendon Fevola, Archie Thompson, Amy Jackson, Dane Swan, Adam Cooney, Monique Conti, Libby Birch.
Rebel's in-store basketball court
The celebrations continue over the weekend, with sports fans able to meet Josh Gibson and Bachar Houli on Saturday, as well as take a photo with the 2022 AFL Premiership Cup and play the AFL guessing comp for a chance to win tickets to an AFL game at the MCG.
"We are thrilled to open our third concept store of this kind in Victoria, and eight nationally," Rebel state retail manager (VIC, TAS and SA) Phil Grillo said.
"We hope it inspires customers to chase their sporting dreams and passion, which is at the core of what we do at Rebel," he said.
Rebel's in-store football field
Rebel's new store joins other sport and active-focused retailers in the centre including Stylerunner, JD Sports, Footlocker, Under Armour, Lululemon and Lorna Jane.
The opening morning of Rebel Highpoint