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Infinite Retail has been permanently discontinued.

Infinite Retail delivered $15.9 million of sales in the financial year, representing a decline of $10.8 million on tthe same period last year. 

Infinite Retail is a subsidiary of Super Retail Group, which owns brands including Rebel, BCF and Macpac.

It is understood Infinite Retail provided retail and merchandise solutions for sporting bodies and stadium events.

The discontinuation comes as Rebel posts a bumper full year performance.

Sales increased by 3.3%  to $1.4 billion million with like-for-like sales growth of 2.7% driven by higher average transaction value.

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