2020 has forced many established routines and frameworks to be reworked, reinvented and remixed.
Ovarian Cancer Research Foundation's (OCRF) 13-year old Frocktober event is no different.
The event, which raises funds and awareness for ovarian cancer research, has had to adapt to the conditions of the pandemic.
In light of the current restrictions, Frocktober participants are encouraged to adapt to frocking up from home to take part in the ‘8-Hour Challenge’ on social media, making this year's Frocktober the most accessible it's ever been.
OCRF CEO Lucinda Nolan said that the organisation is thrilled to see the event go completely digital.
"We are so excited to make this year’s campaign for Frocktober even more accessible for everyone to still raise the awareness and funds that continue to support research and the journey towards an early detection test each year.
"We want to be able to continue to bring a smile to those affected with the disease and we know our community of Frockers will still be able to share the message and get those around them involved, even if it is from their homes and social media throughout Frocktober.
"This year, we hope to raise $600,000 to support ovarian cancer research," she said.
As part of the event, ambassadors and participants take part in the ‘8-Hour Challenge’ which sees them share a memory of themselves in their favourite spring frock (or take a picture of themselves in one) on Instagram while sharing the message that they’re doing Frocktober.
Participants are then encouraged to tag a friend to take up the 8-Hour Challenge by doing the same thing.
The eight-hour reference is to mark that sadly, one Australian woman loses her life to ovarian cancer every eight hours, therefore by supporting Frocktober participants are helping to '#Frockcancer.'
An estimated 14,000 Australian women will lose their lives over the next 10 years to ovarian cancer.
A recent study has found that an early detection test would significantly increase the likelihood of detecting the disease in its early stages and ultimately save 8,000 of these women’s lives.
Since launching on October 01, the event has so far raised $183,217 for ovarian cancer research and the hashtag #Frockcancer has 3,542 posts.