Showpo has launched a new eCommerce platform, enabling it to enhance the shopping experience and accelerate growth in new markets.
The Sydney-based, pureplay online retailer is one of Australia's fastest growing fashion retailers and has amassed a reach of over four million users across social media platforms.
With customers in Australia, New Zealand, Europe and USA, Showpo has now set its sights on expanding to further international markets and elevating its brand in countries across the world.
To enable this expansion, the business has invested in a new platform to help support its growth, as well as helping it handle the logistical challenges of moving into new markets, all while enhancing the customer experience.
Showpo's new platform provides it with a unified backend, helping it to expand its brand into new regions and manage the different sites from a single platform.
It also enables Showpo to introduce a range of different cartridges to provide innovative services to customers, such as different payment options or loyalty scheme benefits.
The new website also offers an integrated and innovative shopping experience through social integrations and blogs, wherever consumers interact with the Showpo brand, on mobile, web or social.
Showpo founder and CEO Jane Lu said that it was imperative for the business to invest in the new platform.
"Our entire business is driven by our customers – the more we understand them, the better we can serve them.
"For us, working with our partner to deploy our new platform was the obvious choice.
"We wanted to improve the customer experience across multiple markets, and with our partner's expertise, we have been able to implement best practice processes and increase personalisation.
"It has also helped us to utilise resources more efficiently, giving us the opportunity to innovate much faster," she said.