Glue's Future Choice program drives 59% growth for participating brands

Glue Store’s sustainability program, Future Choice, is proving successful for the retailer, head of marketing Charles Moore has revealed to Ragtrader.

According to Moore, brands that have Future Choice signage in-store and online, have seen on average a 59% growth in stores and online sales vs the previous year.

The Future Choice program was introduced this year to bring awareness and education to the sustainable attributes of brands including P.E Nation and Thrills.

Meanwhile, Glue’s wider sustainability mission can be seen in its private label brand Nude Lucy.

Alongside its launch of eco-conscious activewear in August, the brand has also introduced other environmentally-friendly measures.

"For example, all of our basic tees are now made out of organic cotton," Nude Lucy head of womenswear Nilou Zibaee said.

"We've also moved all of our labelling to be made from recycled materials.

"We've also introduced a home compostable bag for each piece to be delivered in for online orders, so we're looking to move into more sustainable practices wherever we can," she said.