Singapore-based, global fashion brand Halara is setting its sights on Australia for further growth after scaling in the market since inception.
The low-price brand was born in 2020 by Joyce Zhang. It sells a range of everyday wear for women, with prices ranging from double-digits to just over a hundred dollars for some jackets and dresses.
Halara is planning to launch physical activations at the back-end of 2025 according to global brand president Jessica Thompson, and will open its first pop-up experience in Australia in early 2026.
“We’re currently running two pop-ups in the US, one in Los Angeles and one in the Bay Area, which have been an amazing way to connect with our community offline,” Thompson said.
“We’re really excited to bring our product to life through these offline activations, giving Australians the chance to touch, try, and experience Halara in person through impactful offline moments.”
The pop-up is expected to compliment the brand’s core channels online and via a mobile app.
It is unclear how much of an impact Halara is making in Australia and New Zealand, but its global Instagram channel has 2.2 million followers, with its TikTok channel sporting nearly 700,000 followers.
“Since launch, Halara has experienced consistent and significant growth, doubling revenue year on year,” Thompson told Ragtrader. “At the heart of this growth is innovation, not just in product, but in how we operate.
“We were early adopters of platforms like TikTok, have embraced AI-powered tools, and implemented modern, flexible production models that allow us to move quickly and stay ahead of trends. Our agility and willingness to adapt will continue to fuel our global momentum.”
Thompson added that TikTok has been a powerful engine for engagement and brand storytelling over the last five years.
“Through TikTok, we have been able to spark conversations via ads and influencers, with the conversation around our brand taking on a life of its own, creating a landscape in which Halara is also organically shared by our real customers on the platform.
“This organic momentum has created a strong community around our brand and helped drive sales. While TikTok has been instrumental in building awareness, our website and app remain our primary revenue channels, but we're open to TikTok shops across the globe as they become available and are excited to continue growing with the platform in this way.”