Sydney based eCommerce boutique Fortunate One has dubbed its first brand activation a success.
The activation capitalised on music festival, Splendour In The Grass.
Held at Secret Garden - a private oasis in the heart of Byron Bay, the event saw the attendance of influencers including former Love Island contestant Cassidy McGill, model Bec Craven and travel blogger Adriana Alvardo.
Guests were provided a pre-party experience, including cocktails served from the brand’s custom airstream, a tarot reading experience and specialised pop-up braid bar in collaboration with Edwards and Co.
Fortunate One also featured key collaborations with local Byron Bay vendors including vintage homeware brand Marrkett and tarot reading specialist, The 13th Sister.
Fortunate One PR manager Tina Inness said the activation demonstrated the significance of experiential and IRL marketing.
“Our first experiential marketing event really helped us hone brand reach and increase our sales to a key demographic during a significant marketing period like Splendour In The Grass.
"The event was a hit with our influencers and co-branding partners alike by fostering close relationships and playing a vital role in brand development.
"We have seen record breaking impressions on all digital content captured during the event, as well as organic press placement from influencer attendees and online publications such as The Daily Mail.”
The Fortunate One pre-party may officially be over, but the brand still aims to drive consumer engagement and awareness at a larger scale.
“Coming off the back of the success of our first brand activation, we plan on embracing more traditional brand building opportunities which will ultimately allow us to further develop our influencer marketing strategy, strengthen our relationships and increase our reach in both digital and sale elements," Innes said.