Napoleon Perdis Cosmetics has secured major distribution support this year, under the guidance of new owners.
The debt-saddled company collapsed last year but was salvaged by KUBA, a company led by former Witchery and Marcs executive Henry Lee and Livia Wan.
The brand has since forged partnerships with David Jones, The Iconic and most recently, premium New Zealand department store, Smith & Caughey’s.
The new look store concept has aimed to make the brand more accessible to beauty consumers.
This has been coupled with new local initiatives including the Napoleon Perdis Beauty Collective, Store To Door delivery and a Click & Collect option for customers.
Napoleon Perdis CEO Henry Lee said its recent partnership with Smith & Caughey's will drive global expansion.
“We are proud to announce our partnership with premium department store retailer, Smith & Caughey’s. This partnership strengthens our international reach and allows greater accessibility for customers to shop with us.
“We will continue our mission to deepen the emotional connection with our customers and to re-establish Napoleon Perdis’ position within the market as a beauty authority, domestically and internationally.”
The move comes just three months after the cosmetics brand announced plans to launch into David Jones.
Napoleon Perdis launched via the David Jones online store in September and is currently rolling out into eleven brick-and-mortar locations, starting with Bondi Junction in Sydney which opened last week.
The brand spaces in David Jones and Smith & Caughey’s both feature a ‘new look’ Napoleon Perdis counter.
Each counter will feature a unique beauty play zone called ‘The Playground’; a space where guests can connect with the products.
Smith & Caughey’s merchandise director Edward Caughey praised the new concept.
“We are delighted to partner with Napoleon Perdis at both of our Auckland locations and through our online store.
"The state-of-the-art new format counters will provide a rich experience for our customers to learn about and enjoy the unique selection of products.
"The introduction of this compelling and original brand further strengthens our position as New Zealand’s leading destination department store”.
Further expanding its digital footprint, Napoleon Perdis has partnered with The Iconic as the first colour cosmetics brand to join its new digital beauty destination, which officially launched in October.
The Napoleon Perdis Beauty Collective is the next initiative to launch today.
It is a mobile makeup service with a strong focus on bridal services and makeup workshops.
Consumers will be able to book an at-home beauty service and partially redeem the cost of the service in product via the Napoleon Perdis website.
Powered by Uber, Napoleon Perdis has also launched a new Store To Door offering.
This allows for delivery in as little as one hour for customers living within a 15km radius of a Napoleon Perdis concept store in QLD, VIC, SA and WA, with plans to launch in NSW when the Uber program extends into the state.
CEO Henry Lee was most recently CEO of PPGL, part of the Pepkor Group which operates over 332 stores across its Australasia retail portfolio – including Harris Scarfe, Debenham and Best & Less.
His former previous experience also includes COO for one of Australia’s largest specialty fashion retailers, Witchery Group.