Youth fashion chain store Forever New has officially launched its digital flagship store.
The themed store enables online shoppers to look through collections by scrolling over campaign images or selecting products by category.
Featuring several themed “boutique” areas for shoppers to browse through, the digital store includes a 'wish list' function, allowing shoppers to compile lists of their favourite items. Facebook 'like' buttons on each item in the online store are expected to boost its profile, allowing shoppers to broadcast their pieces in the online social space.
Forever New Founder and Managing Director Amanda Goenka says the launch of the digital flagship store is an extension of the philosophy of the chain's existing bricks and motar stores:
“It was important for us to create a powerful digital experience which reflects the esscence of our brand...Our online store has been designed in signature elegant style, with collections presented in ways which are easy to navigate.”
The brand expects the digital store experience to enhance customer loyalty and will deliver to any address in Australia to reach the maximum level of shoppers, with plans to deliver internationally already in the pipeline.
To market it's launch, Forever New will be offering free shipping to all of it's new digital shoppers for the rest of the month.
The Forever New brand was launched in Australia in 2006, with it's first store opening in Melbourne, it has since established over 120 stores across Australia, South Africa, China, Turkey, India, Singapore and New Zealand.