UK trend forecasting firm The Future Laboratory is bringing its brand and market knowledge to Australia to give local retailers insight into the latest trends in social, consumer and brand behaviour.
The Future Laboratory, which services major brands such as Burberry and Marks & Spencer in the UK, will stage two Australian trend briefings in Melbourne and Sydney on February 15 and February 20, respectively, to offer its brand and market knowledge to Australian businesses.
Presented by co-founders and strategy & insight directors Martin Raymond and Chris Sanderson, the talks will cover the latest global retail, consumer, design and social trends deemed essential to navigating complex and fast-changing markets, with the aim to give businesses and brands a competitive advantage.
The trend briefings will also zone in on the topic of ‘The Transformation Age’, covering four distinct trends – the Anarconomy Decade, Revivalism, The Personal Information Economy and The Tomorrow Store – to describe the different aspects of the current consumer and brand landscape.
Each trend will be supported by comprehensive quantitative and qualitative evidence alongside an animated presentation and case study brand examples from around the globe.
As part of the presentation, The Future Laboratory will also reveal the results of its Tomorrow Store experiment, which saw the firm combine its consumer insights, innovation specialisms and design expertise to create a hyper-real, personalised, and technology-enabled store to cater to every customer.
Using retailers as guinea pigs to test out what kinds of retail techniques may be successful in future, the experiment was designed to prove that being bespoke and personal is the future of retail and retail design.
The Future Laboratory, based in the UK, is a trend, brand and future consultancy. Clients include American Express, Burberry, The Body Shop, City of Melbourne and Marks & Spencer.