Esprit has teamed up with a well-known blogger and photographer to create its latest in-store and online festive campaign.
In the lead up to Christmas, the global men's, children's and womenswear retailer, which is listed on the Hong Kong Stock Exchange, has this week launched ‘Make Your Wish’.
The global campaign is a collaboration with Yvan Rodic, also known as Face Hunter.
Rodic, who began his street style blog in 2006, was commissioned by Vogue Italy online to cover Milan and Paris fashion weeks last year, he contributes his own column for a number of global lifestyle publications and his photography skills are requested at many events throughout the year.
An Esprit spokesman said they then sent Rodic on the search for fashion faces in Sydney, Berlin, London, Shanghai, Los Angeles and New York.
“With his famous street-style shots, Rodic produced portraits of 10 urban personalities in each city – each one of them full of charm, with an incredible look and unique personal wish for the festive season,” an Esprit spokesman said. “In short interviews the chosen fashionistas describe their wishes and share some exciting insider tips on the best things to see and do in their cities.”
The expedition led to a collection of 60 images and 18 video clips, featuring tips for each city – which will be revealed online each week leading up to Christmas.
Esprit Facebook fans will also be given the opportunity to fulfil their Christmas wish by entering an online competition to win the very same camera Rodic shot his photographs with.
The Make Your Wish theme has been replicated in-store with campaign imagery by Paul Wetherell.