Australian denim brand Rolla’s Jeans has commenced a retail expansion with the launch of David Jones concession stores across Australia.
The brand will roll out to five David Jones stores and online, including two in New South Wales, two in Queensland and one in Victoria.
This adds to Rolla’s Jeans several owned stores across Australia and New Zealand, including its flagship store in Victoria.
Rolla’s was launched by Three By One in 2013.
"We are extremely excited, as an Australian Designer Brand, to join such an iconic department store and look forward to continuing our strong partnership into the future" Three By One - Rolla’s Jeans CEO Steve Little said.
"Our customers have told us they want more places to shop Rolla's and expanding into David Jones provides that experience across the store network and online.”
The David Jones rollout will include Rolla’s latest autumn/winter collection. Each concession store has been designed by IF Architecture, who also designed Rolla’s Flagship boutique in Fitzroy and its latest Brighton boutique.
The rollout of Rolla's Jeans concession stores in David Jones commenced on March 28.