David Jones has announced the nationwide launch of its new loyalty program, David Jones Rewards.
David Jones Rewards includes offers, events and instantly redeemable rewards without minimum spend or points.
In place of a traditional plastic card, David Jones Rewards members will be issued a digital Membership Barcode for instore purchases.
This can be stored on any smartphone device via Apple Wallet, Google Pay or the Stocard app.
David Jones CEO Ian Moir said the new launch is a huge opportunity for the department store.
“The launch of David Jones Rewards today marks a new and innovative direction for our loyalty offering.
"This is a significant opportunity for us to better engage with our customers and provide a stronger multichannel experience.
"We believe our all-digital approach to David Jones Rewards is the future of retail loyalty, and we look forward to our customers joining us on this exciting journey.”
The loyalty program links customers with their online David Jones account, allowing offers and rewards to be redeemed across both physical and online David Jones locations in Australia.
All existing David Jones customers will be welcomed to the program from today, with new members invited to join instore or online.
David Jones American Express card members will also be able to participate in the David Jones Rewards program in addition to earning points andcard member benefits when they use their card.
Key benefits of the program include:
● Welcome and birthday rewards
● News, brands and sales updates
● Access to exclusive offers and surprises
● Invitations to member events and competitions
● Entry into the monthly draw to win David Jones gift cards worth $5000 with every purchase.