High Street retailer Country Road has handed the power back to its customers.
The Melbourne-based giant has launched a social media campaign for its winter 2013 collection.
Country Road has shortlisted 18 womenswear looks from previous winter collections, allowing customers to vote on which pieces they would like to see reintroduced next year.
The shortlist was compiled using Facebook feedback on past winter campaigns, with the voting process also hosted on the social media platform.
Customers can vote for more than one piece, but only once per piece.
Voting commenced this morning and will end on July 22.
Customers have been encouraged to communicate their vote with friends by hitting the 'share' button.
The womenswear with the most votes will be included in the winter 2013 collection and available for purchase in stores and online.
COUNTRY ROAD: Giving customers the vote.
