Citizen Wolf is asking customers not to buy anything this Black Friday - and instead, adopt Black Fridye.

The brand wants customers to refresh their jeans via redyeing and will offer the service for free to the first 250 people.

"Why? Because nothing goes better with our planet-friendly tees than a pair of killer jeans," the brand said.

"Sadly our research suggests that one in five people replace a pair of black jeans simply because the colour has faded, which is criminal considering that Australians an average send 23 kg of textile waste to landfill every year.

"Redyeing is extremely resource efficient and for every nine months we keep wearing our clothes we reduce their original carbon, water and waste footprint by 20-30% according to WRAP UK."


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