Champion ANZ has expanded into the $3.2 billion infants and children's clothing market, launching its first-ever toddler capsule collection in Australia and New Zealand.
Dressing teens and adults for over 100 years, the brand has expanded its range to include toddler sizes one to four.
Champion is the latest streetwear brand to launch a 'mini-me' range, following the success of the two-minute sell-out Mini range from Saski Collection.
Champion's reverse weave fabric was developed, created, and patented by the brand in 1934 and is now available for toddlers in red, black, grey and blush.
The new 'mini-me' collection includes hoodies, crews and trackies and launched on August 11.
"Now toddlers too can join the Champion crew and rock their very own street style threads," Champion said in a statement.
"With mini-me dressing all the rage, the toddler range ensures the whole family gets to feel good and look great in garments that are built to last.
"The limited-edition collection will have no re-stocks – so get in quick and give the toddlers in your life some street cred," the brand said.
The toddler collection is available online and in Champion stores across Australia and in North Beach and Stirling Sports stores in New Zealand.
It retails for between $69.699 and $79.99.