The designer behind the boutique handbag and accessory brand Sarah Conners has created a video to help launch her latest collection – made from python.
Conners has teamed up with Airbag Productions to 'capture the essence' of her customers and showcase her latest range.
“With the majority of our customers engaging with us online we saw this as a great way to showcase the brand and create something exciting for our customers to share with us and others,” Conners said. “Our latest range of accessories works in perfectly with our current classic pieces and is made using ethically sourced and licensed python to create accessories that go beyond fashion to last a lifetime.”
Conners said the video has already started to drive more traffic to her website and reach more customers.
Being based in Melbourne, Conners said the video campaign has allowed her to reach out to potential customers both interstate and internationally.
“We hope the video will grow brand awareness and help position us as a high end brand with something different to offer the marketplace,” Conners said.
Conners also keeps customers up-to-date via her blog and is looking at potentially using advertising at the cinema in a bid to reach a wider audience.
http://www.youtube.com/watch?v=tcZjwZwY9rc