Women's activewear label Lorna Jane has partnered with Virgin Australia for a fresh campaign to raise brand awareness.
The tie-up with Virgin’s Blue Holidays, the holiday program of Virgin Australia, will offer a joint ‘Breakation’ allowing Virgin Australia guests the opportunity to meet with Lorna Jane founder, Lorna Jane Clarkson, at an exclusive lunch in her home town of Brisbane.
The specially designed ‘Breakation’ will see two lunches held on June 2 and June 16, and includes tickets to an exclusive event with Clarkson, flights from Sydney to Brisbane, stay for one night at Quay West, and a healthy, two course lunch with Clarkson at a popular Brisbane venue.
During the two course lunch, Clarkson will chat to guests and participate in a question session. Attendees will also have the opportunity to ask Clarkson about her business, her keys to success, her philosophy and her tips for health, fitness and happiness.
The trip also includes an opportunity for guests to attend a yoga class with one of Clarkson's favourite instructors in the Botanical Gardens the following day.
Virgin Australia general manager marketing Michael Betteridge said the inclusion of the 'Lorna Jane Lunch' would offer guests a great taste of tailor-made ‘Breakations’, as an exclusively designed event package.
“Blue Holidays has created an exceptional event package with the Lorna Jane ‘Breakation’, including flights from Sydney to Brisbane, accommodation, and the opportunity to have lunch with Lorna Jane Clarkson,” Betteridge said.
“We are excited to offer guests such an individual ‘Breakation’ with the chance to be part of an exclusive and inspirational event, along with taking a mini break in Brisbane.”
Lorna Jane founder and chief creative officer, Clarkson, said she is equally as enthusiastic about partnering with Virgin Australia on this exclusive project.
“Brisbane is so beautiful and a weekend break is an ideal way to relax especially when you’re with your friends or family,” she said.
“We are excited to welcome the Breakation guests to our city and offer them a break that is inspired by Lorna Jane and its 'move, nourish, believe' philosophy,” she said.