Luxury womenswear brand Camilla and Marc has announced a cumulative $1 million fundraising goal as part of its Ovaries. Talk About Them campaign, now in its third year.
Every dollar raised will go directly to the work of Associate Professor Caroline Ford at the UNSW Ovarian Cancer Research Group.
The group is working to have an early detection test move to clinical trials in the next four years.
If successful, it would be a simple blood test made available to women globally at their regular GP visit each year.
To date Ovaries.Talk About Them has raised $544k, enabling the UNSW Ovarian Cancer Research Centre to employ two key scientists as well as a full-time nurse.
2022’s is a poignant campaign focused on the message “Women deserve better”, supported by celebrities such as cricketer Dave and former Ironwoman Candice Warner and their three daughters.
The capsule collection comes in a palette of deep navy and cream and is defined by two unisex sweaters, two unisex T-shirts, children’s T-shirt, a cap, and canvas tote. This is the first year a kid's option is included in the collection, ensuring the message is universal and touches every generation.
The collection is available online and at Camilla and Marc boutiques for a limited time with price points ranging from $80 for a cream cap to $220 for a navy hoodie.
Creative Director Camilla Freeman Topper points out that ovarian cancer is the deadliest female cancer but there is no test.
"Women deserve a test. My mother passed away 28 years ago and statistics have barely changed, largely due to funding and awareness.
“Through this campaign, we are driving a new conversation for ovarian cancer so that women can feel confident to talk about their bodies, and rightly claim what they deserve as a basic healthcare right.”
CEO Marc Freeman says ovarian cancer is desperately under-funded and ”the awareness remarkably low for a disease that is the deadliest female cancer.”
UNSW Associate Professor Caroline Ford says women’s health issues have been overlooked and underfunded for too long.
“Ovarian cancer is a devastating and deadly disease, frequently diagnosed too late,” she says. “Women deserve better and I’m proud to be part of a global movement shining a light on this disease and leading research to improve outcomes for all women.”