Calibre lead designers Phuong Vo and Ryan Park have spoken frankly about the need to balance creativity and commerce.
Speaking at an exclusive dinner to launch the brand's autumn/winter 2020 collection, the pair revealed the design process they go through for each collection.
Key pieces from the collection were on display for guests to experience, including highlights such as a Check Melton Coat, Shearling Anorak and Lurex Stripe Tuxedo Jacket.
Park said the menswear brand, which has operated for over 30 years, still prioritises technical production.
“Behind our quality product we have an amazing technical team including our in-house patternmaker and tailor, sample maker and garment technician," he said.
"We go through numerous sample developments and adjustments to perfect the fit and appearance before going into production."
Vo (pictured) said a tough retail market required more from designers.
"It’s not easy out there at the moment, there’s no room for complacency. It’s a really great challenge, balancing creativity with commerce and also caretaking this amazing label into the future."
As Calibre moves into 2020, the brand will evolve to include new silhouettes.
“Leaner, more sophisticated and relaxed silhouettes," Park explained. "More special items suitable for occasions and parties, tailoring shifts to more non-wool suits and matching colour coordinates”.
To showcase the new collection, Calibre has launched #storiesnotcampaign, working with real customers and ambassadors who are not models.
Newly appointed Calibre head of content Mark Wiesmayr said the campaign addresses a changing market.
"Calibre is now in its 31st year," he said.
"The men’s fashion landscape has seen many changes over that time.
"Right now, we are of the opinion that men are craving authentic collaborations over the contrived."