Australian lingerie label Bras N Things has released its first-ever marketing campaign to feature a real-life couple.
The brand has tapped former Sydney Swans co-captain Jarrad McVeigh and his wife Clementine for its Valentines Day collection.
Clementine herself had featured in previous campaigns and collections for the brand, however this year the label opted to include Jarrad as part of a new strategy for the holiday.
Bras N Things national marketing manager Natalie Chalmers said the brand realised the need to create a more compelling campaign this year for one of its strongest collections.
“Valentine’s Day is always one of our most exciting and anticipated collections for our customers every year, so it was really important for us to have a campaign that reflected this.
“We have worked with the beautiful Clementine before for a Mother’s Day campaign and also for our maternity range, so Valentine’s Day was the perfect opportunity to work with her again and we were so pleased she convinced Jarrad to join us in celebrating true love.”
Bras N Things continues to capitalise on its strong marketing campaigns, following on from the launch of its limited 'Retro Range', which was released as part of the companies celebration of 30 years in business.
The company now operates more than 170 stores across Australia, New Zealand and South Africa and saw over 12.5 million customers pass through stores last year.
To read an exclusive interview with Bras N Things CEO George Wahby on the brand's plans for 2018, be sure to check out Ragtrader's January/February special.