Bonds has unveiled its digital-first Christmas campaign 'The GIF That Keeps on Giving'.
Following a year of virtual and digital connections, Bonds has developed a collection of GIFs that Aussies can share digitally with friends and family over the festive season.
The GIFs showcase common Christmas pain points like untangling the Christmas lights, to burning Christmas lunch and dealing with difficult relatives.
Bonds marketing manager Kedda Ghazarian said the retailer wanted to spark a sense of fun with the campaign.
"We know surviving the Christmas season can be stressful, so we wanted to give Aussies a fun and shareable way to hack their way through the holidays and add some sparkle to their undie drawers in the process," she said.
Launching across Youtube, Instagram, Facebook, Snapchat and Pinterest, 'The GIF That Keeps on Giving' captures the new social norm of celebrating the Christmas cheer virtually.
The campaign launched on November 14, with the GIFs available for use on Giphy.
