Billini is set to release its next limited-edition collection, with the business calling the range the most fashion forward limited- edition drop it has ever done.
Building on three successful limited-edition collections, Billini owner and creative direction Susannah Khouzame said that the limited-edition strategy helps to create hype around the range.
"We put a lot of energy into the lead up to these collections with sneak peeks and countdowns across social media, so our customers are just as invested as we are before the launch goes live," she said.
In its fourth limited-edition collection, the business has taken the styles up a notch, with the range including sculpted heels, chains and new fabrications.
It will be priced at a higher price point to reflect the step-up in design elements, with Khouzame adding that the limited-edition collections always signify escalated styles.
"There is always a lot of excitement around our limited-edition collections as the styles are always a step up for our Billini girl.
"Our Billini customers owns her style and this collection is the perfect statement that she is ahead of the trends and likes to have fun with fashion," she said.
Khouzame added that the collection will also provide customers with something special to wear if they're venturing out.
"We created this collection during these testing times as something special for our customers to make their entrance back into the world in," she said.
Billini's fourth limited edition collection will launch tonight at 8pm and will not be restocked once sold out.