Big W has spearheaded its fashion department overhaul, with its autumn/winter 2021 collection featuring trend-driven garments from $15.
Designed locally by an in-house team, the range featured prints and designs influenced by 70s boho style.
Big W senior designer Claire Harahap (pictured) confirmed the womenswear range is priced from $15 to $49.
“The global nomadic look has been trending in the fashion capitals and highstreets across the world and is reflective of the times we are in, with more people working, entertaining and holidaying at home.
"We’ve taken inspiration from these catwalks and translated for our BIG W customer, bringing a relaxed approach to dressing that features beautiful, on trend 70s inspired boho prints and fabrics and detailing.”
BIG W’s range features a mix and match of neutral colours such as camel, olive, grape and marigold, with a hero print in paisley.
Volume peasant blouses and tiering are key across the collection whilst outerwear pieces include a metallic puffer with a chimney neck.
Fabrics such as cable knitwear feature heavily alongside denim, tiered skirts and faux leather items.
Big W collaborator and stylist Donny Galella said the range will shake up the value market.
“Big W is really turning high-end fashion on its head, championing affordable, easy to dress style that makes women of all shapes and sizes look and feel good."