Best and Less has released a dedicated campaign surrounding its 'FAB Fleece' fabrication and garments.
Launching the messaging ahead of winter, Best and Less is raising the profile of the cotton rich fabric, which is made with 65% cotton.
The FAB Fleece collection features brushed, polar, micro, fluffy and sherpa pieces for kids and adults.
The campaign launched on March 21 and will run through the upcoming sales periods including Easter and the school holidays, right through to winter.
Best and Less head of marketing Janine Van Deventer said the business is excited to launch the FAB Fleece collection and campaign.
"Adding value to Australian families is at the heart of what we do and we’ve taken on the feedback of our customers and made this the key focus for our winter season.
"Mums want comfortable, durable and seasonally appropriate clothing for their families at affordable prices.
"Our brushed fleece is the core fabrication, made from 65% cotton, making it super soft and warm.
"By utilising fleece in numerous forms throughout the season across versatile styles in each category, we are confident our customers both new and returning will always find the right fashion with twice the quality at half the price they’d think," she said.
The FAB Fleece campaign is running across TVC, digital media, social media, influencer marketing, PR, in store and owned channels.
The collection is available on the Best and Less website and in stores now.